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Bell Pottinger North - Client News
Friday, September 30, 2005

27 September 2005

Following the completion of Phase 1 of its fashionable new ARC development in bohemian Withington, Crosby Homes is to unveil two stunning new Show Homes on 1st October. Designed to demonstrate the flexible living space and high quality specification on offer at ARC, these properties include a fully furnished 3-storey townhouse and 2-bedroom garden apartment.

Sales & Marketing Director Caroline Saville wanted to develop a strong design statement which would reflect the distinctive look and feel of the ARC brand. The end result is a bold and striking interpretation of 21st century chic and ergonomic design. Vibrant new wall-coverings, natural wood, contemporary glass and chrome fixtures and fittings throughout all add to the appeal, while the soft furnishings combine new and traditional textures in a bold mix of colours and styles.

With only ten of the 3-storey townhouses being built in total at ARC, together with 36 spacious 2-bedroom apartments, this exclusive development is likely to become a highly sought-after new address. The weekend launch and official opening of the Show Homes will coincide with the release of three townhouses and five of the apartments. Each are nearing completion and purchasers could expect to be in and settled in as little as 8 weeks.

The popularity of today's elegant townhouses has been attributed to the flexible living space they offer. The design scheme used for Show Home accentuates the larger than average accommodation on offer, with each of the three generous double bedrooms having a unique character and telling its own story. As homebuyers would expect, the fully integrated Siematic kitchens and designer bathroom fittings in both the apartment and the townhouse underpin the overall theme of understated elegance, while the lounge, dining and drawing rooms provide a cutting edge alternative to traditional formality.

"I wanted to create something really special at ARC," said Caroline. "With so many developers building new properties across South Manchester, I think people are bored with seeing the same, bland schemes. ARC is something completely different. In fact, it's as individual as the people who will choose to live there. We've deliberately created a strong visual and sensual impact, designed to make a statement. As a result, these Show Homes will set the standard for everyone else in the vicinity to follow."

St Paul's Road is itself a quiet residential road tucked away off Parsonage Road, just behind the main Wilmslow Road through the village, and within a minute's walk of all local amenities - including Manchester's most popular bus route, running direct to the City Centre. In addition to the obvious appeal of the properties themselves, ARC's small scale and its excellent location makes this development an obvious choice for commuters, home buyers and investors alike. Withington is widely acknowledged as one of South Manchester's desirable locations and ARC's proximity to nearby teaching hospitals and large employers such as Astra Zeneca also make it an obvious 'buy to let' option.

In its architectural form, ARC clearly reflects Withington's Victorian heritage, with traditional styling and construction materials used throughout. The eponymous ARC comes from the feature archway, which will lead to a central private gated courtyard at the heart of the development.

Prices at ARC start at £195,000 for a spacious 2-bedroom apartment and £320,000 for an imposing 3-bedroom townhouse. The Show Homes and Marketing Suite are open daily from 10.00 am to 5.00 pm. For further information, please contact the Marketing Team direct on 0161 448 2031.

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Press contact: Deborah Garritty @ Bell Pottinger North (01625 506444)


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