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Bell Pottinger North - Client News
Monday, April 10, 2006

Fast-growing leisure park business, Pure Leisure Group, has strengthened its team by appointing Nick Dodd as Group Finance Director.

Nick, a chartered accountant, joins Pure Leisure Group in this newly created role following a nine-year career with KPMG. A specialist in corporate finance, Nick has extensive experience in investment banking and mergers and acquisitions.

Working alongside managing director John Morphet, Nick will head a team of eight and will be responsible for over-seeing the finance function of the Pure Leisure Group.

The decision to appoint Nick in this new role follows four years of rapid growth for the business. Earlier this year, John Morphet purchased Northampton leisure park Billing Aquadrome in a multi-million pound deal. Also this year, the business was ranked 76th in the Sunday Times UK ‘Profit Track 100’ listing. Profits in 2005 rose to £11.5m.

Nick commented: “Only six years ago the business consisted of a handful of parks. Within that time it has grown to incorporate 14 leisure parks in the UK, a luxury estate in Barbados and a number of other overseas interests. Due to these developments, a need emerged for someone to be responsible for overseeing the finance for the whole group.

 “My previous experience in investment banking is important to the role. Not only is it my responsibility to manage the finance of the group, but John felt it was essential there was someone to supplement the existing Board and further assist and advise him on the future strategic direction of the business.”

Nick formerly worked in the New York and Dublin offices of KPMG before returning to Manchester where he trained.

He added: “I am delighted on my appointment at Pure Leisure Group. This is a fantastic opportunity for me to work with one of the best, if not the best entrepreneur in the North West.”

Nick, 30, lives in Manchester and is based at Pure Leisure Group’s head office in Carnforth.


For further information please contact: Vicki Baxter or Joanne Fletcher-Wall at Bell Pottinger North on 01625 617611 or vbaxter@bellpottingernorth.co.uk <mailto:vbaxter@bellpottingernorth.co.uk> or jfletcher-wall@bellpottingernorth.co.uk <mailto:jfletcher-wall@bellpottingernorth.co.uk>

Notes to Editors

Pure Leisure Group
The Pure Leisure Group is owned by UK based leisure entrepreneur John Morphet. Included within the group is South Lakeland Caravans a fast-growing company, which specialises in developing and operating holiday parks, with caravans and timber lodges for sale or hire. At selected parks there are also pitches for touring caravans. Established in 1988, it now has 14 UK locations ranging from smaller caravan parks to larger holiday villages complete with leisure facilities.

The UK locations are:

White Cross Bay Leisure Park & Marina, Windermere
Limefitt Leisure Park, Windermere
Fallbarrow Leisure Park, Bowness, Windermere
Gatebeck Caravan Park, Endmoor, near Kendal
Ocean Edge Leisure Park, Morecambe
Regent Leisure Park, Morecambe
Hawthorne Caravan Park, Morecambe
Marina Caravan Park, Glasson Dock, near Lancaster
Fell End Caravan Park, Hale, near Milnthorpe
Hall More Caravan Park, Hale, near Milnthorpe
Little Todber Caravan Park, Gisburn, Clitheroe
South Lakeland Leisure Village, Borwick, near Carnforth
Billing Aquadrome, Northampton
Cogenhoe Mill, Northampton

The Pure Leisure Group also has three developments overseas:

Royal Westmoreland, Barbados - a luxurious 500 acre estate with a world class golf course offering a choice of magnificent, newly built villas in a selection of sizes and styles - from two to four bedrooms, to larger Premium Villas and grand, individually-styled Exclusive Villas.


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