Leeds-based accountants and business advisors RSM Robson Rhodes are spearheading a national survey aimed at UK charities to measure the effectiveness of marketing expenditure and return on marketing investment.
The firm is calling on all registered charities in the Yorkshire region to spend 15 minutes to complete the self-assessment survey, which can be found on the website: <http://www.rsmi.co.uk/publicsector/marketing>
The purpose of the confidential survey is to gain a deeper understanding of how marketing is used to support the objectives of UK charities.
The research comes in response to the increasing amount of competition in the UK to attract charitable donations. This has inevitably resulted in a growing emphasis on strategic marketing of charities, tailored to their specific audiences. According to the Charities Aid Foundation (CAF) 13-14 per cent of total charity expenditure is spent on fundraising, management and administration - this equates to some £4.2 billion in 2004 for the top 500 charities. The need to review their marketing effectiveness to give a positive return on investment is clear!
The survey has the support of the Charity Finance Directors’ Group and the Centre for Charity Effectiveness at the Cass Business School, London.
Mark Fletcher, consultancy partner at RSM Robson Rhodes commented: “The drivers behind the survey are to gain a broader insight of how marketing is used to support the strategic objectives of UK charities and to provide an opportunity to share good marketing practice.
“The firm is well placed to undertake this survey as we have extensive and specialist expertise in both the public and voluntary sectors.”
Press contacts: Joanne Fletcher-Wall or Alex Henshall at Bell Pottinger North (01625) 506444 - firstname.lastname@example.org <mailto:email@example.com> or firstname.lastname@example.org <mailto:email@example.com>
Notes for editors:
RSM Robson Rhodes
RSM Robson Rhodes LLP is a Limited Liability Partnership. The firm practices from nine offices in the UK and Ireland, offering a full range of services to the public and private sectors. As the UK member of the world’s sixth-largest accounting and consultancy organisation, it is able to call upon the skills and experience of more than 20,000 professionals in over 70 countries. <http://www.rsmi.co.uk/>
RSM Robson Rhodes LLP is registered to carry out audit work by the Institute of Chartered Accountants in England and Wales and is regulated and authorised by the Financial Services Authority.
Cass Business School
Cass Business School delivers innovative, relevant and forward-looking education, training, consultancy and research. Located on the doorstep of one of the world's leading financial centres, Cass is perfectly positioned to be the intellectual hub of the City of London. Our dialogue with business shapes the structure and content of all our programmes of study, our executive education programmes and our research. Our MBA, Specialist Masters and Undergraduate Programmes have a reputation for excellence in professional education. Our Executive MBA is ranked 10th in the world by the Financial Times.
The school undertakes research of national and international significance and supports almost 100 PhD students. Cass has the largest Finance Faculty and the largest Actuarial Science & Statistics Faculty in Europe. Our finance research is ranked 2nd in Europe and 4th in the World outside the US by Financial Management Magazine and our insurance and risk research is ranked 2nd in the world by the Journal of Risk and Insurance. www.cass.city.ac.uk <http://www.cass.city.ac.uk/>
The Charity Finance Directors' Group
The Charity Finance Directors' Group is a membership organisation set up in 1987 and specialises in helping charities to manage their accounting, taxation, audit and other finance related functions.
A growing membership of over 1,100 members shares knowledge, skills and experience to develop and promote good practice and to find solutions to problems.
The CFDG is represented on many committees and working parties established by professional bodies and government departments, including the APB Public Sector and Not-for-Profit Committee and the SORP Review Committee. <http://www.cfdg.org.uk/>