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Bell Pottinger North - Client News
Friday, May 05, 2006
Lake District tops poll as UK's favourite holiday destination

According to a recent poll the Lake District is the UK’s top destination for UK holidaymakers.

The survey, which was undertaken by South Lakeland Caravans, discovered that an overwhelming 76.2 per cent of holidaymakers felt very safe going on holiday in the UK. This encouraging move for UK tourism was strengthened for the Lake District in particular, with 45.2 per cent of people polled naming the region as their favourite UK destination, beating popular holiday spots such as Cornwall and Scotland.

This boost in UK tourism is furthered by 42.9 per cent of holidaymakers visiting a UK destination for two to three holidays a year.

The greatest attraction for travellers to the area most famed for its lakes, National Parks and children’s stories is the areas spectacular scenery. The second biggest draw was the choice of holiday park, closely followed by the friendly atmosphere and water sports.

In particular, guests of White Cross Bay and Fallbarrow Park on the shores of Lake Windermere, specifically pointed out friendly staff, location and accommodation as the aspects which ensured a happy holiday and their return to the region time after time.

The poll comes only a year after the devastating attacks in London and shows a return in confidence to the UK holiday market.

Holiday’s in countries such as Egypt however, itself the target of recent terror attacks, have suffered a blow according to the survey. With a staggering 50.8 per cent naming Egypt as a country they would not wish to visit due to safety fears.

Owner of South Lakeland Caravans, John Morphet commented: “The results of the poll come as no surprise for us. White Cross Bay and Fallbarrow Park, which are situated on the shores of Lake Windermere, encompass 600 holiday homes that attract many thousands of visitors each year. However, world events can often have an adverse effect on the public’s behaviour, but it’s pleasing to see confidence returning. The UK holiday market has much to offer, in a safe and friendly environment.”


Press contact: Joanne Fletcher-Wall or Sarah Hooley at Bell Pottinger North (01625 617611) jfletcher-wall@bellpottingernorth.co.uk <mailto:jfletcher-wall@bellpottingernorth.co.uk> or shooley@bellpottingernorth.co.uk <mailto:shooley@bellpottingernorth.co.uk>

Notes to Editors

Pure Leisure Group
The Pure Leisure Group is owned by UK based leisure entrepreneur John Morphet. Included within the group is South Lakeland Caravans a fast-growing company, which specialises in developing and operating holiday parks, with caravans and timber lodges for sale or hire. At selected parks there are also pitches for touring caravans. Established in 1988, it now has 14 UK locations ranging from smaller caravan parks to larger holiday villages complete with leisure facilities.

The UK locations are:

White Cross Bay Leisure Park & Marina, Windermere
Limefitt Leisure Park, Windermere
Fallbarrow Leisure Park, Bowness, Windermere
Gatebeck Caravan Park, Endmoor, near Kendal
Ocean Edge Leisure Park, Morecambe
Regent Leisure Park, Morecambe
Hawthorne Caravan Park, Morecambe
Marina Caravan Park, Glasson Dock, near Lancaster
Fell End Caravan Park, Hale, near Milnthorpe
Hall More Caravan Park, Hale, near Milnthorpe
Little Todber Caravan Park, Gisburn, Clitheroe
South Lakeland Leisure Village, Borwick, near Carnforth
Billing Aquadrome, Northampton
Cogenhoe Mill, Northampton

The Pure Leisure Group also has three developments overseas:


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