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Bell Pottinger North - Client News
Tuesday, May 23, 2006

Cumbrian entrepreneur John Morphet has been crowned North West Entrepreneur of the Year by the region's leading business publication, EN Magazine.

John Morphet won the top accolade in front of 450 of the region’s key business figures, at EN's Enterpreneur 2006 awards at Mere Golf & Country Club on Thursday, 18 May.

"John's had an excellent couple of years, which was crowned by the Billing Aquadrome deal," says EN editor Michael Fahy. "This gives his firm, Pure Leisure Group, a platform from which it can push southwards and consolidate its position as the leading independent in its sector. He fully deserves this award. Also, his generosity in donating prizes at his fantastic Royal Westmorland resort for our charity raffle was outstanding and it helped us to raise more than £24,000 on the night for Beechwood Cancer Care."

John Morphet comments: “I was genuinely thrilled to receive this award, in recognition of my achievements over the last few years.  The competition was pretty tough, and that makes it all the more meaningful.  The whole evening was wonderful, and managed to raise a substantial sum for a good cause.”

Earlier this year, John Morphet purchased Northampton leisure park Billing Aquadrome in a multi-million pound deal. Also this year, the business was ranked 76th in the Sunday Times UK ‘Profit Track 100’ listing. 

Six years ago the business consisted of a handful of parks - today the business incorporates 14 leisure parks in the UK, a luxury estate in Barbados and a number of other overseas interests. 


Press contact: Joanne Fletcher-Wall or Sarah Hooley at Bell Pottinger North (01625 617611) jfletcher-wall@bellpottingernorth.co.uk <mailto:jfletcher-wall@bellpottingernorth.co.uk> or shooley@bellpottingernorth.co.uk <mailto:shooley@bellpottingernorth.co.uk>

Notes to Editors

Pure Leisure Group
The Pure Leisure Group is owned by UK based leisure entrepreneur John Morphet. Included within the group is South Lakeland Caravans a fast-growing company, which specialises in developing and operating holiday parks, with caravans and timber lodges for sale or hire. At selected parks there are also pitches for touring caravans. Established in 1988, it now has 14 UK locations ranging from smaller caravan parks to larger holiday villages complete with leisure facilities.

The UK locations are:

White Cross Bay Leisure Park & Marina, Windermere
Limefitt Leisure Park, Windermere
Fallbarrow Leisure Park, Bowness, Windermere
Gatebeck Caravan Park, Endmoor, near Kendal
Ocean Edge Leisure Park, Morecambe
Regent Leisure Park, Morecambe
Hawthorne Caravan Park, Morecambe
Marina Caravan Park, Glasson Dock, near Lancaster
Fell End Caravan Park, Hale, near Milnthorpe
Hall More Caravan Park, Hale, near Milnthorpe
Little Todber Caravan Park, Gisburn, Clitheroe
South Lakeland Leisure Village, Borwick, near Carnforth
Billing Aquadrome, Northampton
Cogenhoe Mill, Northampton

The Pure Leisure Group also has three developments overseas:

·       Royal Westmoreland, Barbados - a luxurious 500 acre estate with a world class golf course offering a choice of magnificent, newly built villas in a selection of sizes and styles - from two to four bedrooms, to larger Premium Villas and grand, individually-styled Exclusive Villas.


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