The release of the Times Good University Guide 2007* pits university against university in a league table measuring performance in a number of key areas.
This year’s table includes a measure of student satisfaction for the first time and RSM Robson Rhodes’ director of marketing consultancy, Sandra Malone believes the complacency of some presents an opportunity for others. Those that act now could set themselves apart from the competition.
She suggests that the consistency of satisfaction scores seen in the new league table means that a huge opportunity exists for further differentiation in the market.
“The clustering of universities and their satisfaction scores threatens those who are complacent with their positioning - they will need to place a much stronger focus on the holistic student experience, taking into consideration student needs and demands, when allocating future resources. For example they will need to consider facilities such as sports, careers services, health and counselling to offer a greater all round experience.
“In the future it is more likely that a university's brand will be directly linked to student satisfaction, therefore it is critical to prepare the ground now.”
*The Times Good University Guide, published by The Times, 5/6/06
Joanne Fletcher-Wall Sandra Malone
Bell Pottinger North RSM Robson Rhodes
01625 506425 0207 865 2441
Notes to editor
RSM Robson Rhodes LLP is a Limited Liability Partnership. The firm
practices from nine offices in the UK and Ireland, offering a full range of services to the public and private sectors. As the UK member of the world's sixth largest accounting and consultancy organisation, it is able to call upon the skills and experience of more than 20,000 professionals in over 70 countries. RSM Robson Rhodes is registered to carry on audit work by the Institute of Chartered Accountants in England and Wales and is regulated and authorised by the Financial Services Authority for investment business.