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Bell Pottinger North - Client News
Thursday, June 01, 2006

Holidaymakers visiting White Cross Bay Leisure Park have raised over £50,000 for conservation projects in the Lake District through a scheme to promote sustainable tourism.

Just one year on from the parks pledge to embark on a major fundraising drive and reach its target of £50,000 they have exceeded their goal.

White Cross Bay Leisure Park, on the shores of Lake Windermere, and nearby Fallbarrow Park and Limefitt Park are corporate members of the Lake District Tourism and Conservation Partnership, which will use the money to help repair footpaths on upland areas of the Coniston Fells.

The historic route of Tongue House Peat Trod which leads up to Seathwaite tarn beneath Grey Friar has been steadily deteriorating. Money raised will go towards repairing lower sections of the path where users have deviated the original path and essential drainage work on the upper sections. Other work includes stone pitching and landscaping.

Other footpaths in the region to benefit include Wetherlam, Levers and Stoney Lane. Kentmere and Troutbeck Valleys have also seen considerable work in repairing three sever erosion scars including the summit path to Yoke, which was visible from over ten miles away.

Under the scheme, each person booking a holiday at the parks is asked to donate £1 to a particular conservation project.  Every £1 raised to support these footpaths will receive an extra £2 from the Heritage Lottery Fund.  150 footpaths have been identified as needing help and over the next four years the scheme hopes to raise £70,000 each year.

John Morphet, managing director of South Lakeland Caravans, which owns the three parks, says: “Reaching this target is a truly magnificent achievement and we would like to thank all our customers for supporting our fundraising efforts. Our next challenge is to continue our efforts and reach £70,000 by the end of the year.

“Although the Lake District is one of the most beautiful places on earth, heavy visitor numbers do take their toll and many footpaths are steadily deteriorating. We are delighted to be a support this scheme, which is designed to minimise environmental damage and encourage a more sustainable tourist industry.”


Press contact: Joanne Fletcher-Wall or Sarah Hooley at Bell Pottinger North (01625 617611) jfletcher-wall@bellpottingernorth.co.uk <mailto:jfletcher-wall@bellpottingernorth.co.uk> or shooley@bellpottingernorth.co.uk <mailto:shooley@bellpottingernorth.co.uk>

Notes to Editors

Pure Leisure Group
The Pure Leisure Group is owned by UK based leisure entrepreneur John Morphet. Included within the group is South Lakeland Caravans a fast-growing company, which specialises in developing and operating holiday parks, with caravans and timber lodges for sale or hire. At selected parks there are also pitches for touring caravans. Established in 1988, it now has 14 UK locations ranging from smaller caravan parks to larger holiday villages complete with leisure facilities.

The UK locations are:

White Cross Bay Leisure Park & Marina, Windermere
Limefitt Leisure Park, Windermere
Fallbarrow Leisure Park, Bowness, Windermere
Gatebeck Caravan Park, Endmoor, near Kendal
Ocean Edge Leisure Park, Morecambe
Regent Leisure Park, Morecambe
Hawthorne Caravan Park, Morecambe
Marina Caravan Park, Glasson Dock, near Lancaster
Fell End Caravan Park, Hale, near Milnthorpe
Hall More Caravan Park, Hale, near Milnthorpe
Little Todber Caravan Park, Gisburn, Clitheroe
South Lakeland Leisure Village, Borwick, near Carnforth
Billing Aquadrome, Northampton
Cogenhoe Mill, Northampton

The Pure Leisure Group also has three developments overseas:

Royal Westmoreland, Barbados - a luxurious 500 acre estate with a world class golf course offering a choice of magnificent, newly built villas in a selection of sizes and styles - from two to four bedrooms, to larger Premium Villas and grand, individually-styled Exclusive Villas.


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