KORAMIC STRENGTHENS UK STRATEGY
Koramic is stepping up sales in the UK, with plans to increase its product range and enhance its distribution network with the introduction of 20 new 'elite stockists'. Koramic - the roofing tile brand of specialist clay manufacturer Wienerberger, which also owns the well-known Terca brand of clay facing bricks - anticipates that this will help increase its market share by 5% in 2007.
"Koramic is expanding rapidly in UK and we want to build on this success and the increasing demand for clay products within the specifier market," says David Simpson, national sales director.
"Advances in manufacturing techniques and technology means that clay roofing tiles not only offer aesthetic appeal but good value for money. We're talking to a lot of architects who are finding it easier than ever before to specify our range. Our production techniques result in a wide variety of colours and textures that can match regional preferences throughout the UK.
"I think the industry is recognising the enormous potential of clay products in terms of building design, whether for traditional homes, state-of-the-art high-rise structures, prestigious public or commercial buildings and even cutting-edge industrial premises."
With a 120-year pedigree, Koramic roof tiles are now available through specialist distribution centres, roofing merchants and selected builders' merchants in the UK.
For more information, please contact:
Debbie Garritty/Emily Goehler, Bell Pottinger North
firstname.lastname@example.org / email@example.com
Tel: 01625 506444
Notes to Editors:
Wienerberger AG is the world's largest producer of bricks and number two in the European clay roofing market. With 575 employees, Wienerberger Ltd. is the group's UK operation, offering clay facing bricks under the Terca brand and clay roofing tiles under the Koramic brand.
The UK Koramic range of clay roof tiles currently includes nine profiles, which can be used to reflect traditional design, carry out refurbishments or produce contemporary architecture. All of Koramic's products are manufactured under strict quality control and are BS EN 1304 certified.
Established in 1883, Koramic was acquired by Wienerberger AG in 2004 and has around 1900 employees across the UK and Europe.
Wienerberger Ltd. believes in using natural clay products to provide a sustainable environment, which is attractive and harmonious with the local surroundings. Through all stages of production, from extraction through to the final product, the company places the highest value on sparing resources and minimising environment impact.
For further information please visit: www.koramic.co.uk