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Bell Pottinger North - Client News
Friday, December 22, 2006
POTTON SELECTS TERCA BRICKS FOR INNOVATIVE NEW SHOWHOUSE


Potton, a leader in self-build, has selected Terca to supply the clay facing bricks for its innovative new showhouse at Buildstore's permanent exhibition centre in Swindon. Opening in 2007, the 67,000 sq ft exhibition centre will feature the four-bedroom house as its centrepiece.

Working in partnership with Potton, Terca is playing a key role in the design of the showhouse by selecting the most appropriate clay bricks from its range of 200 products.

"We have enjoyed a very good relationship with Potton for a number of years, so have an in-depth knowledge of the company's requirements and the needs of the self-build market," says David Simpson, sales and marketing director at Terca. "We are working closely with Potton to select the right colours, shapes and textures that will give this showhouse its unique, authentic look.

"To complement the overall appearance of the house, we are also looking to use Koramic clay roof tiles for the vertical cladding and along the ridgeline."

Terry Mahoney, marketing projects manager at Potton adds: "Our aim is to inspire the self-build market, so we want to create an innovative property with character and warmth.

"We are confident that our partnership with Terca will result in a showhouse that will attract self-builders from all over the country."

-ends-

For more information, please contact:
Emily Goehler / Debbie Garritty at Bell Pottinger North
egoehler@bellpottingernorth.co.uk / dgarritty@bellpottingernorth.co.uk
Tel: 01625 506444

Notes to Editors:
Wienerberger AG is the world's largest producer of bricks and number two in the European clay roofing market. With 575 employees, Wienerberger Ltd. is the group's UK operation, offering clay facing bricks under the Terca brand and clay roofing tiles under the Koramic brand.

Incorporating approximately 200 clay facing bricks, the Terca range is manufactured from nine strategic sites across the UK to provide customers with bricks that reflect local building styles.

The UK Koramic range of clay roof tiles currently includes nine profiles, which can be used to reflect traditional design, carry out refurbishments or produce contemporary architecture. All of Koramic's products are manufactured under strict quality control and are BS EN 1304 certified.

Wienerberger Ltd. believes in using natural clay products to provide a sustainable environment, which is attractive and harmonious with the local surroundings. Through all stages of production, from extraction through to the final product, the company places the highest value on sparing resources and minimising environment impact.

For further information please visit: www.wienerberger.co.uk

 

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www.bellpottingernorth.co.uk





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