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Bell Pottinger North - Client News
Thursday, January 04, 2007

With 78% of respondents to a YouGov survey for the Council of Mortgage Lenders believing that something should be done to make it easier for first-time buyers, PJ Livesey is doing just that, at its fashionable Quarry Bank Mill development on the outskirts of Huddersfield.

The specialist developer has deliberately included a number of reasonably priced one-bedroom apartments in this fabulous mill conversion, keeping prices under £100,000 and making them an attractive proposition for local first-time buyers. And it's a strategy which has worked, with over 90% of the one-bedroom apartments going to first-time buyers and young couples keen to get onto the property ladder.

P J Livesey is acutely aware of the lack of suitable properties for first-time buyers in popular residential areas and was determined to create an option that was architecturally striking and a living piece of local history, while ensuring that prices were kept realistic. As the country's leading developer of listed buildings and historic properties, Livesey's building philosophy is based on originality, design excellence and craftsmanship, developing a range of high quality homes which are likely to retain and increase their market value.

Sales manager Colette Gannon explains: "There has been an incredible amount of coverage in the media regarding the plight of first-time buyers. Official statistics support the view that new home-owners are finding themselves in unmanageable debt as they strive to get a toe-hold on the first rung of the property ladder. As a consequence, a lot of first-timers are under the impression that they have to settle for less than the best, but the message we are keen to establish is that this is absolutely not the case.

"Quarry Bank Mill is a Grade II listed building which has been sympathetically converted to showcase the scale and architectural styling of the original mill. This means that you have high ceilings, excellent room sizes and other period features throughout. In addition, each is individually designed with its own distinct character and charm and the location, surrounded by beautiful Yorkshire countryside and next to the historic mill race, makes this one of the area's most desirable and sought-after addresses."

Colette's claims regarding desirability are supported by The Royal Bank of Scotland's First-Time Buyer (FTB) Property Index which ranks Britain's postcodes by desirability and potential return on investment. The highest-ranking postcode has recently been revealed as HD3, the very postcode of Quarry Bank Mill.

Of course, not all of the properties available are one-bedroom apartments. There are larger, two- and three-bedroom properties also available on this development, with a selection of specification options to give buyers the best possible flexibility and choice. In a further demonstration of PJ Livesey's commitment to individuality, there are several different show apartments available to view - each illustrating the various specification packages available. Prices for the 2-bedroom properties start at just £149,950.

For further information on Quarry Bank Mill, or to request a viewing, please contact the Sales Centre direct on 01484 655364 or call in and see for yourself why PJ Livesey is fast becoming the nation's favourite residential developer (Sales Centre open daily, from 10.00 am to 5.00 pm).

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Press contact: Deborah Garritty/Elizabeth Swain @ Bell Pottinger North
01625 506444


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