Many of Birmingham's young professionals are turning their backs on the glut of City Centre new-build apartments and are looking for something more unique on the outskirts of town, according to conversion specialist PJ Livesey.
Having assessed sales on its development, Highcroft Hall, situated four miles from Birmingham's City Centre in Erdington, PJ Livesey has discovered that all sales so far have been made to single professionals and couples under the age of 40 who have chosen the development over City Centre alternative apartments.
The individuality of each property has been recognised as a huge factor in the demographic of buyers by sales and marketing staff. There are a total of 47 one, two and three-bedroom apartments and 15 two-bedroom villas at Highcroft Hall, yet there is no duplication in the design of any of the properties - giving potential buyers the opportunity to fall in love with their new home and know that it is a totally unique offering. The designs of the interiors are also a contributing factor as many visitors respond enthusiastically to the use of space in the apartments, their open plan layouts, split levels, eye-catching original features and elegant mezzanines.
Built in 1869 as part of the Aston Union Workhouse, Highcroft Hall was designed by Yeoville Thomason - the architect behind Birmingham's Council Chambers, Museum and Art Gallery. The façade of the Hall, in its original glory, reflects some of the most impressive architecture of its day and provides a fitting main entrance point to a luxurious shared hallway, complete with sweeping staircase and opulent interior design.
The overall look of the development has obviously made an impact on its younger visitors who have opted for this stunning combination of style and space and are now helping to make Erdington one of the City's fastest-growing residential suburbs. PJ Livesey sales manager Colette Gannon comments: "These properties have a particular appeal to the young, professional market as they look so creative and individual. By mixing the traditional and the modern, the overall internal style conforms to neither genre and so is an exciting proposition.
"These homes are winning over the City Centre market which has fast become over-saturated and tired. Buyers are starting to want something a bit different that stands out from the norm and isn't simply an investor magnet with basic designs to attract those who are looking to acquire rental property. With Highcroft Hall, buyers are not only getting more space for their money, they are also getting something a bit special."
With prices staring at £154,000, over a third of the apartments have now been sold to early bird enquirers. For further information or to arrange a viewing, please call the Sales Centre direct on 0121 350 9155.
- ends -
Press contact: Deborah Garritty/Elizabeth Swain @ Bell Pottinger North