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Bell Pottinger North - Client News
Tuesday, June 05, 2007
Courting Acclaim
Bell Pottinger North, the regional arm of the UK's leading public
relations group, has been highly commended for its work in the legal
marketing sector.

Short-listed for its campaign in support of national commercial law
firm, Beachcroft LLP, the consultancy was runner-up in the PR Agency of
the Year Award at the prestigious Legal Marketing Awards in London.
Hosted by Legal Week and presided over by Janet Street-Porter, the
Awards ceremony took place at the Park Lane Sheraton Hotel.

Bell Pottinger North Director Deborah Garritty, who heads the Beachcroft
account, said: "Our client nominated us for the Award which is an
excellent endorsement for the team, as it means that we have exceeded
our client's expectations. We are delighted by the result, which proves
the added value that regional campaigns can offer."

Beachcroft LLP is one of the largest national commercial law firms in
the UK. With nearly 1,400 employees, it provides legal advice and
litigation services from seven locations in the UK (two in London,
Birmingham, Bristol, Leeds, Manchester, Winchester) and also in

"We were looking for a regional PR agency which could demonstrate
tangible results," added Claire Wilkins, Head of Corporate
Communications at Beachcroft LLP. "With over 80 regionally based
partners looking to drive the campaign, it was essential that we provide
a structure and methodology which would ensure consistency of message
nationwide. The Bell Pottinger North team has more than delivered on
that brief - while continuing to provide strategic counsel on
confidential and strategic matters to all our regional senior partners."

Bell Pottinger North (BPN) provides tailored PR and communications
campaigns to clients from a cross-section of industry sectors. Since its
inception in 2005, it has developed particular strengths in the
professional services, planning property & construction, public affairs
and healthcare sectors. From its offices in Manchester and Liverpool, it
also acts as a gateway to the broader Bell Pottinger Group offering,
including market research and analysis, planning, public affairs and
change management consultants.

Notes to editors
Bell Pottinger North, part of the Bell Pottinger Group - voted number
one in PR Week's league tables for the last four years - was established
in July 2004. It has offices in Manchester and Liverpool. For more
information please visit www.bellpottingernorth.co.uk.

Press information:
Please contact director Debbie Garritty at Bell Pottinger North, on
01625 506444 or email dgarritty@bellpottingernorth.co.uk


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